LCX.com, LLC., a pioneer in interactive marketing and technology, targets and de livers audiences for advertisers. Our customers generate increased revenue and p rofits through guaranteed performance of media, coupled with one seamless platfo rm of serving, targeting, tracking and analytics technologies. LCX.com is firml y committed to protecting the privacy of Internet users and fostering user confi dence in the Internet, Internet advertising and direct marketing. We continuall y evaluate innovative ways to protect online user privacy while also offering ou r clients the ability to own and use information regarding their interactions wi th their customers.

The purpose of this privacy policy is to provide users with clear and complete n otice about the user information we may collect in connection with our Services and on our corporate website.

LCX.com does not directly collect any personally identifiable information (PII) for purposes of online preference marketing. We may collect non-personally ident ifiable information (Non-PII) to help us better determine which advertisements o r content to show or not to show you. Non-PII that we collect may include inform ation such as the type of Internet browser used by an online user, the type of c omputer operating system used and the domain name of the Web site visited by the user as well as information related to Web sites and Web pages a user is viewin g when an advertisement is requested, the location of the user's Internet servic e provider's point of presence, the date and time of a visit to a Web site, sear ch keywords passed from another server, the number of times a user has clicked o n an advertisement or other interactions between a user and a Web site. There a re cases in which our advertisers do collect personally identifiable information (PII) from within their advertisements that we deliver. This information is pr ovided directly by the user (opt-in consent) and is not shared with anyone excep t the advertiser the user is responding to. This information is not used in any way to deliver targeted advertising. It is not sold, rented or retained by LCX. com. It is destroyed from the LCX.com servers upon mutual agreement per the pol icy of the advertiser capturing the information.

LCX.com may employ cookies or similar technologies to gather Non-PII. Generally, when you see an ad se rved by LCX.com on a Web site, we have been hired by a client to provide service s including ad delivery, reporting or analysis of certain usage statistics relat ing to their Web site, as well as general system monitoring or error reporting. We employ cookies to more effectively serve our clients and to help provide you with more relevant advertisements.

LCX.com may use web be acons to access LCX.com cookies inside and outside our network of web sites and in connection with LCX.com products and services.

You can opt-out of LCX.com, LLC. cookies by clicking here. To opt-out of a particular client's cookie, please visi t the Web site of that client.

Note: Because LCX.com uses their proprietary ParkingPath ad ser ving technology, cookies placed by LCX.com for behavioral advertising, including the opt out cookie, will appear as ParkingPath cookies

Data Retention
The cookies that we use have a lifespan of 3 years. The opt-out cookies have a lifespan of 5 years. Log files may be kept in our system for a maximum of 2 yea rs. If you have a new computer or change your web browser or delete the opt-out cookie, you will need to reperform the opt-out cookie process. Remember, in or der for the opt out cookie process to work, you need to set your browser to acce pt third party cookies.

Children's Privacy
We are committed to protecting the privacy of children. Our website, products, and services are neither developed for, nor directed to, children under the age of 13.

Changes to this Privacy Policy
We may change this Privacy Policy from time to time. When we do, we will post th e changes on our website. If we change the policy in a material way, we will pro vide appropriate notice to you.

Effective Date: September 10, 2008